Peter Jackson’s winter hit movie The Hobbit, the prequel to the blockbuster trilogy The Lord of the Ring, has managed to earn the title of the highest gross paying movie for opening day in the month of December ever. During it’s midnight premier The Hobbit made $13.0 million, but by the end of the day it managed to make astonishing $37.5 million. By the end of the weekend it is said to make a gross between $90-$100 million. | Full Story
With The Hobbit‘s release date so near, it’s no wonder why the team handling promotion is pulling out all the stops for the upcoming film. In its’ latest TV spot, glimpses of the film’s notorious antagonist, Smaug, have been fleetingly revealed.
We say fleeting because the villain’s appearance only lasts about one second. He appears – in all his dragon hood glory – at about the six second mark as a nightmarish shade flying over an ancient city. | Full Story
Will Peta start showing up to movie sets to throw paint and powder all over the camera lenses? Apparently, the production team of the The Hobbit caused the death of 27 animals because of unsafe conditions.
Animal wranglers working with The Hobbit franchise say the company is responsible for the deaths of up to 27 animals, because they were kept at an unsafe farm which contained “bluffs, sinkholes, death traps and broken-down fencing.”
The Associated Press spoke to four wranglers who claimed they repeatedly raised issues about the farm with their superiors and the production company, owned by Warner Bros. | Full Story
No, this isn’t some Halloween prank – it’s actually a new promotion for The Hobbit: An Unexpected Journey as well as Air New Zealand’s in-flight safety videos. As seen on The Wrap, residents of the shire, along with elves, wizards, and other Middle Earth creatures are passengers aboard an Air New Zealand flight and help explain the plane’s safety features. Despite the fact the video was nearly 5 minutes of safety instructions I’ve heard countless times, I was enthralled as if it was the Blockbuster film itself. | Full Story
One would be fair in saying that enough material has already been released for The Hobbit, but it takes a keen eye to appreciate all the variations thrown into each promotional item. Sure, they all contain your long shots of landscapes, quick shots of characters interacting with one another, and quick bits of dialogue, but they actually tend to change from one trailer or TV spot to the next. | Full Story
Bilbo Baggins and the Thirteen Dwarfs?
The newest teaser poster for The Hobbit: An Unexpected Journey is an unexpected delight. Featuring the film’s large dwarf posse (and some cupcakes?), this new poster highlights the humor in Peter Jackson’s The Lord of the Rings prequel. For the record, the dwarfs’ names are: Fili, Kili, Oin, Gloin, Dwalin, Balin, Bifur, Bofur, Bombur, Dori, Nori, and Ori; and in the middle is their fearsome leader, Thorin Oakenshield, staring into your soul. | Full Story
With the upcoming push of marketing for The Hobbit: An Unexpected Journey, there is a abundance of merchandise heading in the path of the fans. In result of the studio’s efforts, we now have our first look at Evangeline Lilly as Tauriel. The character isn’t in J.R.R. Tolkien‘s novel, but in a past interview, Lilly described Tauriel as a warrior and head of the Elven Guard. “She’s the big shot in the army,” said Lilly. | Full Story
The Hobbit fans will get to see both the second and third pieces to the franchise’s puzzle almost back-to-back. As recently announced, moviegoers will only to wait seven months between the second and third installments of Peter Jackson’s highly anticipated trilogy.
Warner Bros and MGM Pictures announced today that the final film in Peter Jackson’s The Hobbit trilogy will be released worldwide on July 18, 2014.
Jackson initially planned only two movies based on popular novel by J.R.R. | Full Story
A newly released trailer for Peter Jackson’s The Hobbit: An Unexpected Journey hit the internet this morning . At first glance it might not look any different from the first one, but a closer look reveals new footage has been added to the trailer.
For all the die-hard Hobbit fans the new clips can be spotted at the 0:23, 1:57 and 1:59 mark in the video.
The Hobbit: An Unexpected Journey follows Bilbo Baggins on his adventures to regain control of the Dwarf Kingdom of Erebor from the dragon Smaug. | Full Story