Taken 2 dominated the box office as expected this weekend, boasting one of the best October debuts ever. Taken 2 earned an estimated $50 million since opening on Friday, that’s more than double the first Taken’s $24.7 million.
Taken 2’s success shouldn’t come as a shock to anyone, Taken, despite three years since its release, maintained a very strong interest and following. 20th Century Fox capitalized on this vested interest by pushing a simple yet effective marketing campaign; make sure the movie is well-liked, and promise more of the same. | Full Story