By now everyone knows the London Olympic Games smashed all kinds of rating records to become the most-watched event in American TV history. Some observers have attributed these gargantuan viewership numbers to the beautiful opening ceremony or the heart-thumping anticipation of Usain Bolt’s 100 meter showdown with Yohan Blake. Others have even mentioned the 400-meter individual medley rivalry between Michael Phelps and Ryan Lochte.
However, there is one important factor that could have made all the difference in NBC’s coverage of the games — and that is the women. | Full Story
