Charlie Sheen is on a mission to clean up his name and his first order of business is to stop Cheetahs, a New York strip club, from using his name in their business strategy.
The club named a VIP room after the actor claiming that it is in his honor. In that particular room, the guests reportedly eat sushi off the bodies of scantily clad women. For an entry fee of $250 a person, the room is described as a vicinity where men can eat sushi off the best women in the house. Also, the room has pictures of the actor plastered all throughout.
Sheen has threatened a lawsuit claiming that the room could damage his reputation. The former Two And A Half Men star’s lawyers slapped the topless bar with a cease-and-desist letter, demanding that they stop using the room with Sheen’s name and likeness attached.
President of Cheetahs, Sam Zherka, said they created the Charlie Sheen room because, “We figured it would be comical to name a room after him. It was a room where you could dine on sushi served on cellophane on the body of one of our entertainers, not where you do crack.”
Zherka continued, “Then we got notification from his lawyer to cease and desist, claiming the usage of his name would be detrimental to his persona. They said they would sue us for millions if we carried on. How could sushi damage Charlie Sheen’s reputation? We thought dedicating a room to dine in his honor would help repair and elevate his image. He should have called us up and thanked us. We have now removed his name, he wasn’t doing big business for us anyway. We had a little ritual and threw his image in garbage — a celebration of Charlie Sheen being dumped.”